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The Reel Monty 2

Product code: RM2-DVD
The follow up to the sell-out 'Reel Monty' unearths Sheffield's first attempt to sell itself to the world as a tourism destination in what some would say, a rather unorthodox style.

​​​​The debut of 'Old Smokey' on the international tourism stage would have had 21st century image makers running for cover.

It's unlikely their opening gambit to tempt the Deutschmark, Dollar and other global currencies to Sheffield would be the council housing estates of the Manor and Gleadless Valley but that was the case in 'The Golden Frame' (now re-titled 'The Reel Monty II') - the city's first ever tourism film which has just been unearthed from the archives and is now on DVD release.

Up until then Sheffield had had some pretty unsavoury titles levelled at it. Horace Walpole, 4th Earl of Oxford, famously referred to it as 'one of the foulest places in England' and social thinker John Ruskin called 'the dirty picture in the golden frame'.

The film's opening spells out their message in no uncertain terms and turns Mr Ruskin's comment on its head: 'Sheffield is no longer the dirty picture in the golden frame', it announces. 'Clean air and re-planning has changed Old Smokey for the better', it carries on.

Town Hall bosses were that proud of their new clean air in the late sixties and early seventies  - they ploughed hundreds of thousands of pounds into telling the world in, some might say now, rather an unorthodox fashion.
Identifier Exists false
Brand ACM Retro
Product Code RM2-DVD
Weight 0.084kg